DIRTY BEACH '09   |   TRUCOST BRIGHTON   |   TRUCOST BIRLING GAP   |   TRUCOST B'HAM   |   TRUCOST PLYMOUTH   |   TRUCOST FESTIVAL   |   TRUCOST WHALEFEST   |   TRUCOST THE WASTE HOUSE   |   PLASTIC SOUPERMARKET AMSTERDAM   |   KASTEEL WIJRLE, HOLLAND   |    TRUCOST CON-VENIENCE

About TruCost Super-M-Art

TruCost Super-M-Art is a site-specific immersive multi-sensory art installation that displays plastics found on UK beaches in a familiar, although disquietingly different, supermarket-style environment.

Plastic items recovered from the the inexhaustable supply the tide brings in are reclaimed, sorted and re-branded with familiar feeling labelling. The descriptive text smacks of marketing uber-hype and reads like nonsense poetry. The thrown 'away' items are given new life, context and meaning. Recovered from a void, they are displayed with all the branding techniques, subtelties and in your face nature of a supermarket, yet there is something fundamentally wrong and disquieting about this store. A soundscape plays long-lost market stall fervour, sounds of the seaside drift in whilst the robotic till sounds trill, asking if you remembered your loyalty card?

TruCost Super-M-Art at The Waste House, Brighton, 2013

The Brighton Waste House at Brighton University investigates strategies for constructing a contemporary, low energy, permanent building using over 85% 'waste' material drawn from household and construction sites.

Now fully completed, the building is Europe's first permanent public building made almost entirely from material thrown away or not wanted. The Brighton Waste House aims to prove that under valued so-called waste material has potential to become a valuable resource and therefore prove "that there is no such thing as waste, just stuff in the wrong place!"

Dirty Beach was delighted to be invited to collaborate in this remarkable project with a point-of-sale style micro-pop-up installation of reclaimed and re-branded plastic items.

Find out more about the Waste House here.

GALLERY - click images to enlarge

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