TruCost Super-M-Art is a site-specific immersive multi-sensory art installation that displays plastics found on UK beaches in a familiar, although disquietingly different, supermarket-style environment.
Plastic items recovered from the the inexhaustable supply the tide brings in are reclaimed, sorted and re-branded with familiar feeling labelling. The descriptive text smacks of marketing uber-hype and reads like nonsense poetry. The thrown 'away' items are given new life, context and meaning. Recovered from a void, they are displayed with all the branding techniques, subtelties and in your face nature of a supermarket, yet there is something fundamentally wrong and disquieting about this store. A soundscape plays long-lost market stall fervour, sounds of the seaside drift in whilst the robotic till sounds trill, asking if you remembered your loyalty card?
The biggest event of its kind in the world, Whalefest aims to give whales and dolphins a more powerful voice. In 2014, Dirty Beach was invited to display the Tru-Cost Super-M-Art as a pop-up installation at Brighton Hilton Metropole. The event was attended by over 10,000 people and featured 85 exhibitors from 37 countries.
GALLERY - click images to enlarge
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