DIRTY BEACH '09   |   TRUCOST BRIGHTON   |   TRUCOST BIRLING GAP   |   TRUCOST B'HAM   |   TRUCOST PLYMOUTH   |   TRUCOST FESTIVAL   |   TRUCOST WHALEFEST   |   TRUCOST THE WASTE HOUSE   |   PLASTIC SOUPERMARKET AMSTERDAM   |   KASTEEL WIJRLE, HOLLAND   |    TRUCOST CON-VENIENCE

About TruCost Super-M-Art

TruCost Super-M-Art is a site-specific immersive multi-sensory art installation that displays plastics found on UK beaches in a familiar, although disquietingly different, supermarket-style environment.

Plastic items recovered from the the inexhaustable supply the tide brings in are reclaimed, sorted and re-branded with familiar feeling labelling. The descriptive text smacks of marketing uber-hype and reads like nonsense poetry. The thrown 'away' items are given new life, context and meaning. Recovered from a void, they are displayed with all the branding techniques, subtelties and in your face nature of a supermarket, yet there is something fundamentally wrong and disquieting about this store. A soundscape plays long-lost market stall fervour, sounds of the seaside drift in whilst the robotic till sounds trill, asking if you remembered your loyalty card?

TruCost Super-M-Art at Whalefest 2014, Brighton

The biggest event of its kind in the world, Whalefest aims to give whales and dolphins a more powerful voice. In 2014, Dirty Beach was invited to display the Tru-Cost Super-M-Art as a pop-up installation at Brighton Hilton Metropole. The event was attended by over 10,000 people and featured 85 exhibitors from 37 countries.

GALLERY - click images to enlarge

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