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About TruCost Super-M-Art

TruCost Super-M-Art is a site-specific immersive multi-sensory art installation that displays plastics found on UK beaches in a familiar, although disquietingly different, supermarket-style environment.

Plastic items recovered from the the inexhaustable supply the tide brings in are reclaimed, sorted and re-branded with familiar feeling labelling. The descriptive text smacks of marketing uber-hype and reads like nonsense poetry. The thrown 'away' items are given new life, context and meaning. Recovered from a void, they are displayed with all the branding techniques, subtelties and in your face nature of a supermarket, yet there is something fundamentally wrong and disquieting about this store. A soundscape plays long-lost market stall fervour, sounds of the seaside drift in whilst the robotic till sounds trill, asking if you remembered your loyalty card?

TruCost Super-M-Art at Birling Gap National Trust's Visitors Centre

Birling Gap is one of the National Trust's key attractions in the South East, a popular, high footfall site that attracts thousands of visitors each year from all over the world.

Dirty Beach was invited by the trust to display Tru-Cost Super-M-Art at their new Visitors Centre for its opening 6 weeks from November 2013.

All of the stock exhibited was from the Tru-Cost Super-M-Art run at ONCA Gallery. This included substantial amounts of plastics collected by the volunteer Birling Gap Beach Clean team.

GALLERY - click images to enlarge

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