TruCost Super-M-Art is a site-specific immersive multi-sensory art installation that displays plastics found on UK beaches in a familiar, although disquietingly different, supermarket-style environment.
Plastic items recovered from the the inexhaustable supply the tide brings in are reclaimed, sorted and re-branded with familiar feeling labelling. The descriptive text smacks of marketing uber-hype and reads like nonsense poetry. The thrown 'away' items are given new life, context and meaning. Recovered from a void, they are displayed with all the branding techniques, subtelties and in your face nature of a supermarket, yet there is something fundamentally wrong and disquieting about this store. A soundscape plays long-lost market stall fervour, sounds of the seaside drift in whilst the robotic till sounds trill, asking if you remembered your loyalty card?
Birling Gap is one of the National Trust's key attractions in the South East, a popular, high footfall site that attracts thousands of visitors each year from all over the world.
Dirty Beach was invited by the trust to display Tru-Cost Super-M-Art at their new Visitors Centre for its opening 6 weeks from November 2013.
All of the stock exhibited was from the Tru-Cost Super-M-Art run at ONCA Gallery. This included substantial amounts of plastics collected by the volunteer Birling Gap Beach Clean team.
GALLERY - click images to enlarge
©2015 Dirty Beach. Site by Node.