TruCost Super-M-Art is a site-specific immersive multi-sensory art installation that displays plastics found on UK beaches in a familiar, although disquietingly different, supermarket-style environment.
Plastic items recovered from the the inexhaustable supply the tide brings in are reclaimed, sorted and re-branded with familiar feeling labelling. The descriptive text smacks of marketing uber-hype and reads like nonsense poetry. The thrown 'away' items are given new life, context and meaning. Recovered from a void, they are displayed with all the branding techniques, subtelties and in your face nature of a supermarket, yet there is something fundamentally wrong and disquieting about this store. A soundscape plays long-lost market stall fervour, sounds of the seaside drift in whilst the robotic till sounds trill, asking if you remembered your loyalty card?
Pop-up supermarket in a marquee as part of the Food Festival market on Brighton seafront, commissioned by Brighton & Hove Food Partnership.
GALLERY - click images to enlarge
©2015 Dirty Beach. Site by Node.