TruCost Super-M-Art is a site-specific immersive multi-sensory art installation that displays plastics found on UK beaches in a familiar, although disquietingly different, supermarket-style environment.
Plastic items recovered from the the inexhaustable supply the tide brings in are reclaimed, sorted and re-branded with familiar feeling labelling. The descriptive text smacks of marketing uber-hype and reads like nonsense poetry. The thrown 'away' items are given new life, context and meaning. Recovered from a void, they are displayed with all the branding techniques, subtelties and in your face nature of a supermarket, yet there is something fundamentally wrong and disquieting about this store. A soundscape plays long-lost market stall fervour, sounds of the seaside drift in whilst the robotic till sounds trill, asking if you remembered your loyalty card?
Marine Litter Action Network is an initiative by the Marine Conservation Society, one of our key Tru-Cost Super-M-Art project partners. It brings together marine conservation experts, charities, NGOs and packaging industry representatives to develop solutions to the issue of marine litter and pollution, which European Environment Commissioner, Janez Potocnik, called a 'symbol of our resource inefficient economy'.
Dirty Beach was invited to set up Tru-Cost Super-M-Art as a pop-up installation at the Network's inaugural event in Birmingham. Using "stock" from Tru-Cost's first Brighton exhibition, the entire installation was put together, exhibited and dismantled within 24 hours.
GALLERY - click images to enlarge
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