About TruCost Super-M-Art

TruCost Super-M-Art is a site-specific immersive multi-sensory art installation that displays plastics found on UK beaches in a familiar, although disquietingly different, supermarket-style environment.

Plastic items recovered from the the inexhaustable supply the tide brings in are reclaimed, sorted and re-branded with familiar feeling labelling. The descriptive text smacks of marketing uber-hype and reads like nonsense poetry. The thrown 'away' items are given new life, context and meaning. Recovered from a void, they are displayed with all the branding techniques, subtelties and in your face nature of a supermarket, yet there is something fundamentally wrong and disquieting about this store. A soundscape plays long-lost market stall fervour, sounds of the seaside drift in whilst the robotic till sounds trill, asking if you remembered your loyalty card?

TruCost Super-M-Art at ONCA Gallery, Brighton, 2013

Following a successful round of crowdfunding and a grant from The Roddick Foundation, Tru-Cost Super-M-Art was first displayed at ONCA Gallery, Brighton in December 2013. All of the plastic featured was collected over a three week from beaches in and around Brighton by the artists, Brighton Beach Cleaning team and volunteers.

Looking very much like a regular shop at first glance, the installation was in a high footfall area in Brighton's London Road and attracted a diverse array of visitors.

The installation was supported by Plymouth University Marine Sciences factual poster display and an online visitors survey to evaluate public attitude towards marine litter and intention to take action.

Wrap around events included a "Dirty Beach Party" fundraiser for the Marine Conservation Society, a rubbish themed film night and "Talk Rubbish" - a lively discussion about waste at University of Brighton, where speakers included Professor Richard Thompson, Duncan Baker Brown, sustainable architect and University of Brighton lecturer, Cat Fletcher, founder of 'Freegle' and waste co-ordinator at The Waste House, Emma Cunningham, campaign officer at Marine Conservation Society and yachtsman Ivan McFadyen in Australia via Skype.

View the exhibition brochure.

Visitor book comments for TruCost:

"A Warholian take on ecology/pollution... The tide of inhumanity"

"Fantastic, thought provoking display... great to see local event with a local/global perspective. Supermarkets beware!"

"Frightening, awakening, challenging - therefore art and satire at its finest. Gets the message across very visually and effectively"

"This is one of the most interesting and important exhibitions I have seen in years. I love the irony of the labelling of the products. Very powerful"

GALLERY - click images to enlarge

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