Dirty Beach were commissioned by Hubbub to create a 4 month installation as part of their campaign #LoveYourForest.
This was the first Dirty Beach TruCost installation to go inland and into a forest setting. Coleford, in the heart of the Forest of Dean is a quaint and quiet village. The shop Dirty Beach created was picturesque and old fashioned, with gold lettering proclaiming 'Locally Sourced from The Forest - Hanks & McCurdy - Purveyors of found & vintage plastic goods'. As usual the shelves are stacked with nothing but discarded plastic items, or aluminium cans (they are lined with plastic) building a picture of the localities problem with litter and raising questions about throwaway consumerism and the con of this consumption. The shop contents took half a day to collect. New branding lines in the shop were 'Fruits of the Forest' berry drink - a nod to the local Lucozade factory, a booze range 'Travel Booze', and due to finding so many, crisp packets, new ranges for the UK are 'Artistanal Crisps', 'Walked Away', 'Jones The Crisp' and 'Olden Wonder'.
As part of the installation, Dirty Beach also installed a stand alone drinks chiller cabinet deep in the forest. Filled with their branded items, lit up and displayed in this surreal out of context setting.
This was a very telling picture of local consumption and disposal habits around this ancient forest. Used to vintage finds on beaches, and objects washed in from foreign shores far and wide, Dirty Beach were amazed when they unearthed vintage crisp packets that were up to 33 years old. Some packets were stuffed inside other packets, protecting their colours, none of them had degraded much more than the day of manufacture.
The ‘CON-VENIENCE’ shop serves as an unnerving reminder that 250,000kg of rubbish is dumped in The Forest Of Dean every year. While taxpayers cough up a tidy annual sum of £400,000 to clear that rubbish.
At the heart of the work is always one core yet mysterious truth: every plastic item anyone of us has ever owned, still exists in one form or other and persists, often in great quantities. Plastic lasts forever and wherever.
Article in the Guardian May, 2016
Short film by Hubbub
GALLERY - click images to enlarge.
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